POM Wonderful Sets Guinness World Records® Title
Dancing pros Cheryl Burke and Karina Smirnoff lead longest beach-ball bounce in history as world’s No. 1 pomegranate juice debuts Hula, Coconut and Mango varieties
LAS VEGAS (August 30, 2013) – POM Wonderful set a world record yesterday at the official launch party of its three new 100% juice blends – POM Hula, POM Coconut and POM Mango – when pool partygoers entered the Guinness World Records® history setting a record for the “Longest Consecutive Airborne Inflatable Beach Ball Relay” at a raucous nighttime beach ball bash on the Las Vegas Strip.
Celebrities Cheryl Burke and Karina Smirnoff of ABC’s “Dancing with the Stars” traded their ballroom heels for grass skirts to celebrate the launch of POM Juice Blends at the Encore Beach Club at Wynn Las Vegas. The dancers led the record-breaking stunt as revelers kept a beach ball in the air for 125 consecutive passes without letting the ball touch the ground.
“We wanted to achieve something no one has ever seen before, because we’re launching a product no one has ever seen before: delicious juice blends that mix the benefits of pomegranates with America’s favorite tropical flavors,” said Marc Seguin, POM Wonderful’s vice president of marketing. “Our new blends are refreshingly light and bring a taste of the tropics to the produce aisle. Whether you’re a fitness buff seeking hydration or a POM fan looking for a sweet twist on our pomegranates, our tropical blends are a unique, thirst-quenching, treat that consumers are going to love.”
More Americans were introduced to pomegranate products last year than any year in history. POM Wonderful is the nation’s best-selling pomegranate juice, and helped kicked off the country’s pomegranate craze more than a decade ago. POM Wonderful is launching juice blends to complement its pure pomegranate juice with delicious new flavor varieties that appeal to families on the go.
POM Hula evokes an off-the-map beach getaway with a mix of pomegranate, pineapple and organic apple juice. POM Mango offers a delectable mix of pomegranate, mango and pear juice. POM Coconut mixes pomegranate juice, coconut water and pineapple juice. The new blends slip POM’s iconic, curved bottle into eye-catching tropical graphics in a convenient 12 oz. size. POM Hula shimmies into a green grass hula skirt, POM Coconut pairs POM’s signature red wrap with white coconut and green leaves, while POM Mango features a splash of yellow with green leaves.
POM Juice Blends are available for $2.99 SRP in the refrigerated aisle of the produce section at leading grocery and mass retailers in major cities across the country. The product will continue to roll out in additional markets this fall. To learn more about the new Juice Blends and the ‘Yum in the Sun’ party, visit www.pomwonderful.com or follow us on Facebook (www.facebook.com/POMWonderful) and Twitter (www.twitter.com/pomwonderful) with #POMYumBunch.
About POM Wonderful
With more than 15,000 acres of orchards in Central California, POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States. POM Wonderful grows, handpicks and juices its own pomegranates. By managing the entire production process from tree to bottle, POM Wonderful guarantees that its products come from only one source – 100% California-grown POM Wonderful pomegranates.
SOURCE: Roll Global