CHICAGO, July 07, 2017 (GLOBE NEWSWIRE) — Pacifico, one of the hottest growth brands in the U.S. beer industry, today proudly announces its sponsorship of X Games Minneapolis 2017, presented by ESPN, as the Official Beer sponsor. The agreement includes on-air sponsorship and on-site signage and activation during the Games.
“X Games has long-been the leader of showcasing world-class action sports,” said Matt Escalante, Senior Brand Marketing Director for Pacifico. “And Pacifico has always been the beer for those with an independent spirit, so we’re excited to partner with an event that features athletes who embody that same spirit.”
“It’s always exciting to bring new brands into the X Games fold,” said Rob Temple, SVP of ESPN Sports Marketing. “X Games fans are passionate and Pacifico’s entitlement of the Moto X Freestyle event will provide great exposure within a high energy venue.”
Pacifico, is a golden-hued, crisp, Pilsner-style lager, originally born in the Baja region of Mexico. The brand has recently experienced major growth in the U.S. with double digit growth over the last five years, and is currently the 3rd fastest-growing brand in the U.S. beer category1.
The X Games sponsorship builds on the brand’s connection with action sports competitions in the country, including its sponsorship of the Burton U.S. Open for the last 5 years.
In 2017, Pacifico launched its first-ever 12 oz. can to the U.S. market – a format perfect for the adventure-seeker on the go, as well as an expanded TV advertising campaign in eight states. The brand is gearing-up for a national marketing launch for Pacifico in spring of 2018.
Pacifico, a golden-hued, crisp, Pilsner-style lager, was first brewed in Mazatlán, Mexico, in the early 1900’s and was introduced to the U.S. by surfers who were visiting Baja in the 1970’s in search of the perfect wave. What they found in Mexico was even better – the perfect beer. They brought cases of Pacifico back to the U.S., and it’s been a favorite beer amongst surfers and adventurer-seekers ever since. Pacifico stands for a life that is measured in discoveries, not days.
Pacifico has been growing double-digits for the last five years in the U.S., and is currently the 3rd fastest-growing beer in the market1.
Pacifico is exclusively imported and marketed by Constellation Brands for the U.S. market.
1 – IRI Total US MULO+C. CY16, Top 40 Beers by Dollar Volume
About Constellation Brands
Constellation Brands, a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company’s beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, about 40 facilities and approximately 9,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
About X Games Minneapolis
The world’s premier action sports competition debuts July 13-16 for its first year at the new U.S. Bank Stadium in downtown Minneapolis. The event will feature more than 200 of the world’s best action sports athletes competing for medals and prize money in BMX, Skateboard and Moto X disciplines. The event will also feature world-class musical performances from A Day To Remember on Friday, Flume and Minneapolis’ own Atmosphere. All three musical performances will take place at the Commons stage, located outside U.S. Bank Stadium.
Source: Constellation Brands, Inc.