Modelo Especial and White Sox Announce Multiyear Partnership Agreement
America’s fastest-growing beer named organization’s first ‘Official Import’ sponsor
Brand-new ‘Casa Modelo’ branded-bar to open in leftfield concourse
Chicago, Ill. (March 13, 2017) - Modelo Especial has reached a new, multiyear partnership agreement with the Chicago White Sox, naming the nation and city’s fastest growing beer as the new official import beer of the White Sox.
Modelo Especial will receive prominent brand exposure inside and outside of Guaranteed Rate Field. The exclusive marketing partnership will offer fans access to “Casa Modelo,” a new branded-bar space on the leftfield concourse, and include a number of in-ballpark activations.
“Partnering with the Chicago White Sox, our hometown team, couldn’t be a better fit for us,” said Ann Legan, vice president of marketing for Casa Modelo. “Just like Modelo has fought for decades to become America’s fastest-growing beer, this storied franchise has stood for hard work and perseverance for more than a century. Their story and the fighting spirit of their loyal fans represent everything Modelo Especial stands for.”
“We are thrilled to welcome Modelo Especial to the White Sox family of corporate partners,” said Brooks Boyer, White Sox senior vice president of sales and marketing. “As a rapidly growing brand with strong roots in our home in Chicago, Modelo is an ideal first partner for our import category, sharing our commitment to excellence for our customers and the White Sox fan base. We are looking forward to bringing the energy that Modelo offers to our fans.”
Modelo Especial is the presenting sponsor for Hispanic Heritage Night and Fireworks on Friday, September 22, as well as the annual Field of Greens golf outing held by Chicago White Sox Charities on Monday, July 17.
Modelo has been brewing distinctive high quality beer since 1925. As the No. 2 imported beer in America, Modelo Especial sold than more than 83 million cases in 2016. The golden, full-flavored Pilsner-style Lager is exclusively brewed, imported and marketed for the United States by Constellation Brands, the No. 3 beer company in the United States.
© 2017 Chicago White Sox
About Casa Modelo®
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been brewing distinctive high quality beer ever since, including Modelo Especial®, Modelo Negra(TM), Modelo Chelada Especial(TM) and most recently, Modelo Chelada Tamarindo Picante(TM). Modelo Especial is a golden, full-flavored Pilsner-style Lager with a clean, crisp finish whose original recipe was first brewed under the vision to create a ‘model’ beer. As the #2 imported beer in the U.S., more than 83MM cases of Modelo Especial were sold in 2016. Modelo Negra is a Munich Dunkel-style Lager brewed with slow-roasted caramel malts for a rich, smooth taste. The medium-body and unique flavor profile of Modelo Negra lends itself perfectly to pair well with food. Modelo Chelada Especial is a michelada-style beer made with the refreshing flavors of tomato, salt and lime. Made with authentic ingredients, Modelo Chelada Especial delivers the real michelada experience in a ready-to-drink package. In 2017, a new flavor was introduced, Modelo Chelada Tamarindo Picante, a tomato-based michelada-style beer with the unique and authentic flavor combination of sweet tamarind and spicy chipotle peppers. The Modelo family of beers are exclusively brewed, imported and marketed for the U.S. by Constellations Brands.
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, Canada, New Zealand and Italy. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company’s beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world’s leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, about 40 facilities and approximately 8,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
SOURCE: Constellation Brands