LUNCHABLES LUNCH COMBINATIONS AND BOYS & GIRLS CLUBS OF AMERICA LAUNCH RENOVATION PROGRAM FOR CLUBS NATIONWIDE

Skateboarding Superstar Rob Dyrdek’s Foundation Kicks off Program with a Pump Bump: Grand Unveil of a Revamped California Skate Park

SAN DIEGO, Calif. – Sept. 23, 2014 – Lunchables Lunch Combinations is announcing today a “renovation program” aimed at upgrading and refurbishing Clubs for Boys & Girls Clubs of America (BGCA) as part of its partnership with the organization. To kick off the program today, professional skateboarder and MTV Star Rob Dyrdek’s SLS Foundation and the Lunchables brand unveiled a newly upgraded skate park at the Boys & Girls Club in Chula Vista, Calif.

The new renovation program embodies Lunchables and BGCA’s shared goal of promoting fun and active lifestyles for kids by providing much needed resources for a wide variety of facility upgrades and renovations. While the renovation program launches today, the Lunchables brand has an ongoing commitment to BGCA. This year marks the second year of their five-year partnership and includes a $200,000 per year donation over five years, up to $1 million.

“Every year, Boys & Girls Clubs serve nearly four million kids during the out-of-school time with impactful programs and positive mentors,” said Joe Fragnito, vice president of marketing, Lunchables Lunch Combinations. “Our partnership with Boys & Girls Clubs of America means a great deal to us and we are proud to contribute to an organization with a history of providing vital resources to kids including tutoring, sports and other programs that help kids thrive.”

Of the Lunchables donation, $75,000 helped upgrade the Boys & Girls Club skate park with new obstacles and features including a kicker, pump bump, mailbox, roller and bank to ledge. Scores of Club kids, ranging from rookie to veteran skateboarders, spent the day grinding rails, catching air and practicing ollies, kickflips, and heelflips.

“With this renovation program, Boys & Girls Clubs will receive much needed resources for a variety of facility repairs and upgrades,” said Wayne B. Moss, senior director of healthy lifestyles for Boys & Girls Clubs of America. “From improved playgrounds to renovated recreation areas, Lunchables is helping enhance the Club experience of our members, so they can succeed and have a great future.”
For more information about Lunchables or BGCA, visit www.Lunchables.com and www.greatfutures.org.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

ABOUT BOYS & GIRLS CLUBS OF AMERICA
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.

SOURCE Kraft Foods Group