FoodMVP
  • Home
  • News
  • Jobs
  • Network
    • AgricultureMVP
    • BeerMVP
    • BeverageMVP
    • BusinessMVP
    • GroceryMVP
    • RestaurantMVP
    • WineMVP

JELL-O KICKS OFF COLLEGE FOOTBALL SEASON WITH NEW UNIVERSITY MOLD KITS

Food, Press Releases Kraft

Show School Spirit with Jell-O Jigglers Roster of 20 Teams

NORTHFIELD, Ill., Aug. 4, 2014 /PRNewswire/ — Just in time for football season, Jell-O is launching 16 new Jell-OUniversity Mold Kits that celebrate college teams around the country. Available in August, each kit will contain two trays of school logo or mascot molds, along with boxes of Jell-O gelatin in team colors. Fans can “fun things up” and show school pride by serving Jell-O Jigglers® of their favorite team on game day.

Building on the popularity of their 2013 launch featuring four schools- University of Arkansas®, University of Florida®, University of Michigan® and The University of Texas®- Jell-O is collaborating with 16 new schools for the 2014 lineup:
  • University of Alabama®
  • University of California- Los Angeles®
  • University of Southern California®
  • University of Georgia®
  • Florida State University®
  • University of Iowa®
  • Louisiana State University®
  • Michigan State University®
  • University of Missouri®
  • University of North Carolina®
  • University of Oklahoma®
  • The Ohio State University®
  • University of Oregon®
  • University of Tennessee®
  • Texas A&M University®
  • University of Wisconsin®

“We are excited to fun up tailgates and viewing parties with our expanded line of University Mold Kits,” said Hermes Risien, Jell-O Brand Assistant at Kraft Foods. “College football fans will score a touchdown at their tailgates with these delicious Jell-O treats.”

Jell-O University Mold Kits will be available at grocery stores, mass merchandisers and Amazon.com at a suggested retail price of $5.99.  To integrate marketing and licensing assets at the participating schools, Jell-O connected withIMG College, Learfield Sports, Michigan State Athletics, USC Sports Properties, a division of FOX Sports, and LSU Sports Properties, a division of CBS Collegiate Sports Properties.  As part of the program, fans at each school will have an opportunity to take home a mold kit on game day.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House,Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices.  For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

 SOURCE Kraft Foods Group, Inc.

Related Posts

Food, Press Releases

Kraft Mac & Cheese Swears Imperfect Parenting Is Perfectly Fine

Food, Press Releases

The Oscar Mayer Brand’s Most Iconic Product Undergoes Major Quality Improvements for the Love of Hot Dogs

Food, Press Releases

Belle Vernon, Pennsylvania Wins Title of Kraft Hockeyville™ USA

Featured News

  • Grubhub and Major Cities Across the U.S. Launch Economic Relief Effort up to $100 Million for Independent Restaurants and Delivery Partners Impacted by COVID-19
  • Kroger Family of Companies Announces Appreciation Bonus for Associates and Expands 14-Day COVID-19 Emergency Leave Guidelines
  • Target Invests More Than $300 Million in Frontline Team Members with Added Wages, New Paid Leave Program, Bonus Payouts and Relief Fund Contributions
  • Publix hiring retail and distribution associates
  • Walmart Announces Special Cash Bonus and Early Payment of Q1 Bonuses Totaling Nearly $550 Million for Hourly Associates
FoodMVP
Copyright © BusinessMVP.com
All Rights Reserved!