JELL-O KICKS OFF COLLEGE FOOTBALL SEASON WITH NEW UNIVERSITY MOLD KITS

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Show School Spirit with Jell-O Jigglers Roster of 20 Teams

NORTHFIELD, Ill., Aug. 4, 2014 /PRNewswire/ — Just in time for football season, Jell-O is launching 16 new Jell-OUniversity Mold Kits that celebrate college teams around the country. Available in August, each kit will contain two trays of school logo or mascot molds, along with boxes of Jell-O gelatin in team colors. Fans can “fun things up” and show school pride by serving Jell-O Jigglers® of their favorite team on game day.

Building on the popularity of their 2013 launch featuring four schools- University of Arkansas®, University of Florida®, University of Michigan® and The University of Texas®- Jell-O is collaborating with 16 new schools for the 2014 lineup:
  • University of Alabama®
  • University of California- Los Angeles®
  • University of Southern California®
  • University of Georgia®
  • Florida State University®
  • University of Iowa®
  • Louisiana State University®
  • Michigan State University®
  • University of Missouri®
  • University of North Carolina®
  • University of Oklahoma®
  • The Ohio State University®
  • University of Oregon®
  • University of Tennessee®
  • Texas A&M University®
  • University of Wisconsin®

“We are excited to fun up tailgates and viewing parties with our expanded line of University Mold Kits,” said Hermes Risien, Jell-O Brand Assistant at Kraft Foods. “College football fans will score a touchdown at their tailgates with these delicious Jell-O treats.”

Jell-O University Mold Kits will be available at grocery stores, mass merchandisers and Amazon.com at a suggested retail price of $5.99.  To integrate marketing and licensing assets at the participating schools, Jell-O connected withIMG College, Learfield Sports, Michigan State Athletics, USC Sports Properties, a division of FOX Sports, and LSU Sports Properties, a division of CBS Collegiate Sports Properties.  As part of the program, fans at each school will have an opportunity to take home a mold kit on game day.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House,Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices.  For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

 SOURCE Kraft Foods Group, Inc.

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