Jack Link’s Wild Side Store Gets Fresh with Deli-Style Jerky, Jack’s Signature Batch
Made in Jack Link’s Minneapolis Innovation Center, Jack’s Signature Batch to offer culinary-inspired flavors
MINNEAPOLIS, Nov. 14, 2018 /PRNewswire/ — Jack Link’s is bringing jerky lovers a unique eating experience exclusive to Downtown Minneapolis, Jack’s Signature Batch. Made fresh from the kitchen in the Jack Link’s Innovation Center, Jack’s Signature Batch combines the Link family heritage of smoking meat in small batches and new gourmet flavors. The handcrafted line will start with three unique flavors, sold deli-counter style in the Jack Link’s Wild Side retail store, located in the Target Center Skyway.
“Jack’s Signature Batch is the snacking experience our fans have been waiting for,” said TD Dixon, chief marketing officer at Jack Link’s Protein Snacks. “This fresh jerky is made right here using the best cuts of meat and cooked in small batches. Our fans will be able to taste bold and unique flavors you can’t find anywhere else. And with a customized ordering process you can snack in whatever size you need to feed your wild side.”
Created by Jack Link’s in-house culinary team, Jack’s Signature Batch will rotate and introduce new flavors every few months. The debut flavors include:
Umami Boom
Inspired by popular cuisine, the Umami flavor profile is an exceptional bold and savory taste lending itself perfectly to beef. Your taste buds are taken on a journey with slightly smoky and sweet flavors with hints of roasted mushroom and tomato and finishing with a mild black pepper bite.
Spiced Mocha
Roasted coffee now taken to a new level. Using premium cuts of turkey, the dark roasted coffee flavor is complemented by an upfront sweet caramel note and finished with roasted chilis.
Craft Cola
Where tradition meets craft. Inspired by a traditional cola, the flavor sensation on beef delivers hints of dark caramel and warm spices that finishes with a balanced smoky note.
“From seasonal inspiration to exotic flavors found around the globe, Jack’s Signature Batch is elevating the jerky game with unique flavor profiles,” said Wes Castelsky, executive research and development chef at Jack Link’s Protein Snacks. “We’re excited to keep fans guessing what we’ll come up with next.”
Expanding Innovation and Culinary Capabilities
The launch of Jack’s Signature Batch is part of the broader grand opening of the Jack Link’s Innovation Center, located in the company’s Minneapolis offices in Mayo Clinic Square. The 12,000-sq. ft test kitchen and USDA approved production facility will allow Jack Link’s R&D and culinary teams to rapidly move from concept to production.
“Jack Link’s has a long legacy of bringing firsts to market,” said Manuel Ortega, vice president of research and development at Jack Link’s Protein Snacks. “By bringing our culinary and R&D teams under one roof with access to a full production facility, we can explore, create, and move into formal testing and production faster than ever before.”
Housed on the first floor of the Minneapolis Mayo Clinic Square, the Jack Link’s Innovation Center offers a transparent view of its culinary process to passersby. The design was intentional to provide transparency to consumers in how its products are made.
“There’s a true craft to making our jerky, it’s the legacy of this company,” said Ortega. “The handcrafted process of smoking, seasoning and drying our meat is an art. We’re excited for consumers to see that process in the skyway, then taste the outcome in our retail store.”
To learn more about the Jack Link’s Wild Side store visit www.JackLinks.com/Wild-Side-Store
About Jack Link’s® Protein Snacks
Jack Link’s is a global leader in portable protein snacks and the No. 1 meat snack manufacturer worldwide. Headquartered in Minong, Wisconsin, Jack Link’s is a family-owned and operated company that represents a heritage of unsurpassed quality and innovation. The company is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to deliver awesome products. Jack Link’s offers more than more than 300 premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. The Jack Link’s Protein Snacks portfolio of brands includes Jack Link’s, Lorissa’s Kitchen, MATADOR Jerky, World Kitchens Jerky, BiFi, and Peperami.
SOURCE Jack Link’s Protein Snacks