Blake’s Lotaburger Launches New Signature Hatch Green Chile
Hatch Chile Farmers Create Proprietary Blend of Green Chile for Blake’s Using All-Natural Heat
ALBUQUERQUE, N.M., Nov. 15, 2018 /PRNewswire/ — Blake’s Lotaburger, long known for its world-famous Green Chile Cheeseburgers, is working directly with Hatch Chile farmers to launch a new and unique chile variety grown and roasted expressly for Blake’s. After eight years in development, Blake’s signature green chile – which relies solely on the chile’s natural heat level and is 100% Hatch grown and roasted – will now be featured on the acclaimed world-famous Green Chile Cheese Lotaburgers and Itsaburgers.
The proprietary line of green chile is being grown, old-fashioned roasted and packaged exclusively for Blake’s Lotaburger by farmers in Hatch, New Mexico – known as the “Chile Capital of the World” and considered the epicenter for the world’s best green chile. Blake’s worked closely with farmers and roasters in Hatch Valley to create and perfect a flame-roasting process using all-natural fire to achieve the perfect level of heat– roasting the chile within a few hours from harvest. The carefully developed and incomparable roasting process enhances the chile’s taste while also maintaining its texture – creating a chile with exceptional flavor and fire. Unlike many other products on the market, the chile’s heat level is all natural, with no capsicum added.
From variety development to seed propagation to harvest to roasting, Blake’s Signature Chile is native to Hatch, New Mexico – and demonstrates Blake’s commitment to providing Hatch Chile-craving customers with the best, exceptionally flavorful and all natural green chile. Working directly with New Mexico farmers to introduce the public to this proprietary Hatch green chile is a dream come true for Blake’s Lotaburger, enabling Blake’s to both support the local farming community and highlight its commitment to its New Mexico heritage.
The new Blake’s Signature Chile is available at all Blake’s Lotaburger locations. For more information about Blake’s Lotaburger, including a listing of all restaurants and the complete Blake’s menu, visit www.lotaburger.com.
About Blake’s Lotaburger
Blake’s Lotaburger was founded in 1952 in Albuquerque, New Mexico, and in 2017 celebrated its 65th anniversary. Known for their fresh, made-to-order LOTA Burgers using only Premium Angus Beef and their signature Green Chile burgers, Blake’s Lotaburger has grown to 77 locations across New Mexico, Texas and Arizona. The Company’s signature Green Chile Cheese LOTA Burger has been named “the Best in the World” by National Geographic, won the title of “Best Green Chile Cheeseburger in New Mexico” in the “USA Today10Best” Readers’ Choice Awards and has been the recipient of numerous local and regional awards, including voted best burger, best green chile burger and best breakfast burrito in the Albuquerque Journal Readers’ Choice awards. In addition, Blake’s has the distinction of being the first Certified NM True company in the state.
SOURCE Blake’s Lotaburger